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Redefining Sleep in Japan — One Campaign at a Time.

From digital billboards in Tokyo stations to salons and pro athletes — a Korean bedding brand took Japan by storm with over ¥25M in crowdfunding and nationwide media exposure.

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¥25,000,000+ raised

Through five separate crowdfunding campaigns in Japan, this Korean bedding brand successfully raised over ¥25 million. Each campaign surpassed its funding goal, attracting thousands of backers and solidifying the product’s reputation as a revolutionary sleep solution.

Section ① — Crowdfunding & Pop-Up Launch

Brand Awareness through Crowdfunding and Pop-Up Stores

Launched through five crowdfunding campaigns and showcased in pop-up stores across Japan, the brand quickly gained public attention. These early-stage efforts helped position the product as a premium and innovative solution for modern sleep and wellness needs.

Section ② — Media & Advertising Exposure

Accelerating Buzz with Media Coverage and Bold Advertising

As momentum grew, the brand was featured on national TV, in newspapers, and across major online media. Bold advertising strategies—such as large digital signage in Tokyo train stations—amplified visibility and created a strong public presence in Japan’s competitive market.

Section ③ — B2B Expansion & Professional Endorsements

Trusted by Professionals Across Health, Beauty, and Sports

The product has been widely adopted by beauty salons, massage studios, and fitness gyms—earning high praise from wellness professionals. It is also used by J-League players, national team athletes, and celebrities, strengthening its reputation as a trusted solution in both personal and professional settings.